Why The Proxy Project ?

The numbers aren’t pretty. Too many Americans are no-shows at the ballot box on Election Day. Especially young people. They say they’re going to vote. But then they don’t. Only 18 percent of eligible 18 to 29-year-olds turned out in the last midterm elections.

Come November, that’s going to have to change.

The Proxy Project is relying on cutting-edge research that shows people are more likely to cast a ballot if someone they know is counting on them. If there’s a promise to keep. And especially if it’s a promise to someone who can’t vote — because they’re too young, or they’re a Dreamer, or they’re otherwise ineligible. Big Get-Out-The-Vote operations unleash mass email and text blasts that can easily be ignored on the run up to Election Day. But it’s harder to make excuses to someone who shows up to give you a virtual ride to the polls.

When it comes to energy and activism, 2018 is the Year of The Teenager. They’ve marched and they’ve registered new voters in unprecedented numbers. We think of these 14 to 18-year-olds as “Activators.” If each one now pairs themselves with a “Proxy,” they can drive those voters one-by-one that last, crucial mile to the ballot box.

“I can’t vote, but you can.” It’s a rallying cry we hope you’ll be hearing a lot this fall. And it could turbocharge turnout just in time to give young people the change they’re dreaming of. And it’ll be a pretty powerful national civics lesson for all of us.